Self-Employment Survival Guide : Proven Strategies to Succeed as Your Own Boss
by Yocum, Jeanne; Lesonsky, Rieva (FRW)







Missionxi
Forewordxiii
Rieva Lesonsky
Introduction: An End and a Beginning1(8)
Part I Now That You Work for Yourself
Chapter 1 You're the Boss Now
9(4)
Chapter 2 Make Working from Home Work
13(6)
Chapter 3 Don't Sell Yourself Short
19(10)
Chapter 4 Managing Your Time
29(4)
Chapter 5 Keeping Up with New Skills
33(4)
Chapter 6 Trying to Be All Things to All People
37(4)
Chapter 7 Becoming Overconfident
41(4)
Chapter 8 Core Elements of Your Success
45(8)
Part II Clients and Workloads
Chapter 9 Having Too Many Eggs in One Client Basket
53(6)
Chapter 10 When Clients Are Unreasonable
59(6)
Chapter 11 Fluctuating Workloads
65(4)
Chapter 12 Clients Who Don't Hold Up Their End of the Bargain
69(4)
Chapter 13 Handling Competing Client Crises
73(4)
Chapter 14 Sudden, Unexpected Client Defections
77(6)
Chapter 15 When Vendors Let You Down
83(4)
Chapter 16 Self-Employment Lessons I Learned from My Father
87(6)
Part III Financial Expectations
Chapter 17 Being Financially Self-Sufficient
93(4)
Chapter 18 Saving for Retirement
97(4)
Chapter 19 The Taxman Cometh
101(6)
Chapter 20 Deadbeat Clients
107(6)
Chapter 21 Surviving Cash Flow Ebbs
113(6)
Chapter 22 Six Things That Make Self-Employment Worthwhile
119(8)
Part IV Potential Roadblocks to Success
Chapter 23 The Double Whammy of Health Issues
127(6)
Chapter 24 Alliances Gone Wrong
133(10)
Chapter 25 Avoiding Burnout
143(6)
Chapter 26 Falling into the Doldrums
149(6)
Chapter 27 Getting Discouraged
155(4)
Chapter 28 Feeling All Alone
159(4)
Chapter 29 Secondhand Stress
163(4)
Chapter 30 Dealing with Insecurity
167(4)
Chapter 31 Bonus Chapter: Eight Behaviors to Avoid If You're Self-Employed
171(14)
Chapter 32 So What's Stopping You?
185(2)
Acknowledgments187(2)
Index189(6)
About the Author and Contributors195


Outlines how to be successful while self-employed, covering such topics as securing business, working with clients, and managing schedules.





Jeanne Yocum has been self-employed as a public relations consultant and ghostwriter since 1989. She is the co-author of New Product Launch: 10 Proven Strategies and Ban the Humorous Bazooka and Other Roadblocks and Speed Bumps Along the Innovation Highway. She has also ghostwritten six other business books. Her blog, www.succeedinginsmallbusiness, provides advice for small business owners.Jeanne Yocum lives in Durham, NC, with her husband, Robert Ickrath, and a puggle named Molly.





Yocum's guide is practical, intuitive, and based on her decades of experience as a solopreneur, a self-employed professional. She has been there, seen it, done that. A PR expert and ghostwriter-coauthor of other business books, she lays bare the inner and outer souls of those 10-plus million people working for themselves, with good insights and remedies to solve almost any issue. Short chapters focused on one singular aspect of the business-selling, time management, continual learning-describe the situation, then provide coping strategies, while other voices chime in from sidebars to confirm the solution. One example that plagues many self-workers: fluctuating workloads. As Yocum admits, it's either too heavy or too light-and never just right. Sound familiar? No remedies here. Instead, she advises: "What you need to focus on during slow times is not painting the spare bedroom but rather new business activities that will bring in more work." Misery might love company; then again, company prefers success. Copyright 2018 Booklist Reviews.






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