Co-Create : How Your Business Will Profit from Innovative and Strategic Collaboration
by Nour, David; Wilson, Lin (ILT)

Don Peppers
Martha Rogers
One Co-Create In: Introspection Leads to Right Action
Two Co-Create Together: Adaptive Innovation
Three Co-Create Forward: Strategic Relationships
Four Co-Create Through: The Stages of the Customer Experience Journey
Five Co-Create Ahead: Leading through Provocation
Six Co-Create Upward: The Spiral of Growth
Seven Co-Create Away: Creating Exceptional Experiences and Organizations
Eight The Co-Create Canvas
About the Author287

The best-selling author of Relationship Economics discusses how leading companies are collaborating with their customers at every stage of new product and service development to create value and shows how to effectively execute this co-creation to ensure that your next offering is exactly what your customers were waiting for.

David Nour has been a recognized strategist and thought leader on the topic of business relationships for more than 25 years. He delivers over fifty keynotes annually at leading industry associations, universities and Fortune 500 companies. His insight has been featured in The Wall Street Journal, The New York Times, Fast Company, Mashable, The Huffington Post, Entrepreneur, Success magazine and many others. He is also the author of several books, including the bestselling Relationship Economics.

*Starred Review* Unlike many other books focused on innovation, this does exactly what it advertises by providing a solid blueprint for tackling innovation and collaborative relationships-and succeeding. Nour, an experienced strategist and thought leader, dives into the topic and delivers an easy-to-read narrative with substance. Each chapter starts with key learning objectives and focuses on a theory, which is backed by compelling case studies, such as the Hilton Hotels and Uber car-service collaboration. Providing the guidance of a mentor, Nour does not allow the reader to overlook important steps, from developing solid business plans to creating and testing prototypes. Peppered throughout is "Nourcabulary," the author's definition of concepts discussed. For example, in his definition of "collaborative co-creation," he describes the relationship as the secret sauce. Though the book focuses on external collaborations, Nour also advises internal teams who work through the co-create process. He concludes with a "Co-Create Canvas" to map out initiatives and also covers broad topics like using conversation tips and thriving in the economy. This book will appeal to those in business and entrepreneurs, and all can use his wise, experience-based advice for personal growth. Copyright 2017 Booklist Reviews.

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